Color Branding: What Your Brand Colors Say About Your Business

Color branding matters? Yes, of course! Why should you care about your brand colors? Because by integrating your brand colors across the board, in your logo, working environment, final product, and more, you can achieve the highest impact. Product's color influences a high percent of a consumer's purchasing decision, meaning color can make or break a product. Remember, color is the first thing a customer will notice about your logo.

   Most brands use only one or two colors on their logos and products. Also, according to different studies, almost half of firms use text only to express their logos. Every color elicits a different response from humans. Colors can essentially be divided into two different categories: warm and cold. Warm colors are associated with energy, meanwhile cold colors are more about calmness and security.

   The primary colors are red, blue, and yellow. Red color is aggressive, energetic, provocative, and attention-grabbing. It is a color that increases your heart rate, makes you breathe more rapidly, and gives the sense of passion. Blue color is trustworthy, dependable, secure, and responsible. It is arguably the most popular choice for a brand color. Blue is associated with water and peace, sky and ocean. Yellow color express light, warmth, motivation, creativity, and positivity. Yellow is reminiscent of the sun, and it communicates hope and optimism. However, it is also likely to strain eyes or cause eye fatigue.

   As for the rest of major colors, orange combines the brightness and cheer of yellow with the energy and boldness of red. It reflects vitality, fun, excitement, enthusiasm, caution, and it is playful and exuberant. Pink is about calming, love, and romance. Brown shows reliability, boredom, practicality, and reflects the earth. Black is the color for prestige, value, timelessness, and sophistication. It is used by companies especially for expensive products. White represents purity, innocence, cleanliness, it is spacious and noble. Purple color is about royalty, sophistication, nostalgia, mystery, wisdom, success, and spirituality. Green is synonymous with calm, freshness, health, nature, money, and about prestige and serenity.

   There are many color branding images around the web explaining how to choose colors. An impressive 80% of visual information from logos coming from color alone. The images that come with this article and are available on many pages on the internet are the best that I found to capture the usefulness of colors.